Barilla against commercials with gay families: Neapolitan videomakers respond!

barilla homophobic spot

Barilla against gays in their advertisements: the web is raging and even the Neapolitan group (the Jackal) responds with a video.

Italy still an emblem of mental closure. This time it is the note Barilla to amaze the audience of the entire globe.

While companies like Ikea continually launch commercials that refer to new families, which are no longer composed simply by a father, a mother and a child, other names are drawn back and only focus exclusively on "seeds ".

The tricolor pasta company declares against advertising that includes "non-traditional" families. Guido Barilla was interviewed by the tenant Giuseppe Cruciani during transmission The Gnat (Radio 24) and the topic fell on the families present in the commercials.

Guido Barilla

The president of the multinational stated the following:

“I am for the traditional family, I will never make a commercial with gays. We have a slightly different culture. For us the concept of family is sacred, it remains one of the fundamental values ​​of the company. We will not do a gay commercial because ours is a traditional family. "

Il conduttore, for obvious reasons, he replied that pasta is a food also eaten by homosexuals, but Guido Barilla responded in this way:

“If they like our pasta, our communication, they eat it. If they don't like what we say, they'll skip it and eat another one. But one cannot always please everyone. I would not make a commercial like that not out of disrespect to homosexuals who have the right to do what they want without disturbing others, but because I don't think like them and I think that the family we turn to is still a classic family. I respect everyone, they do what they want without to annoy the others.

To annoy? Cruciani asks for more explanations and the president of Barilla responds:

“A human being is a being who can be bothered by decisions of the others. "

Finally, Guido Barilla does not declare himself against homosexual marriages because, all in all, it concerns people who want to get married. What it does not respect, as it specifies, is the adoption of gay families.

With these phrases, the company has outraged Italy and, of course, abroad. Also Napoli remained at mouth open and also the well-known Neapolitan independent videomaking group the Jackal to launch an answer video dedicated to Barilla. We leave you to his vision.

“Guido Barilla said that pasta will never be advertised with homosexuals, have you read it too? But where Barilla is, there is "naive gays" (famous web series very appreciated, ed). "

This is just an example, the whole network is boycotting and accusing Barilla! And you, what do you think?

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Written by desiree.catani
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