"If I Don't Want You Can't" Campaign in collaboration with COMICON
Collaboration between COMICON e UniqueCampania launches a regional campaign dedicated to consent on the occasion of the International Day for the Elimination of Violence against Women on November 25th. The initiative involves cultural and institutional organizations with the aim of making the issue part of the daily lives of those who use public transport. The project stems from a process initiated during COMICON Napoli 2025 and is developed through a visual narrative created by students of the Academy of Fine Arts. The campaign aims to spread a clear message: consent is non-negotiable.
How the collaboration between COMICON and the organizations involved was born
The campaign is rooted in the joint work between COMICON and the Una, Nessuna, Centomila Foundation. During the 2025 edition of the festival, an exhibition dedicated to consent, personal freedom, and the behaviors that define respectful relationships was presented.
The exhibition, developed in collaboration with the Academy of Fine Arts, brought together works produced by the Communication Design program. The training program transformed research, discussion, and graphic experimentation into a visual archive that addresses the topic without rhetoric. The decision to promote the project outside of the exhibition context responds to the need to make the reflection part of a broader public dialogue. The collaboration connects different worlds: public transportation, artistic education, and cultural production, generating shared action.
How the campaign reaches audiences on public transport
UnicoCampania's initiative envisions an integrated campaign capable of reaching thousands of people every day. Before analyzing the channels involved, it's useful to consider the impact of a project with widespread distribution. Bringing a message about consent to public transportation means inserting it into an everyday context, where interaction between users is constant. The images generated by the exhibition thus travel within the same space that accommodates daily movements, habits, and interactions. This choice reinforces an educational dimension that isn't limited to an event, but engages with the local community.
Tools used include:
- Travel documents printed with the project illustrations.
- Video on board of buses and trains.
- TVM machines which show the images in the dedicated screens.
- Social channels of the Consortium Companies.
- Possible hosting of the exhibition in stations or company headquarters in the final phase.
What is the role of COMICON in the educational and cultural path?
COMICON reaffirms its active participation in projects that combine creativity and social responsibility. Before defining the organization's contribution, it's useful to consider how pop culture can serve as a bridge between young audiences, institutions, and urban spaces.
The artistic work born at the Academy draws strength from the festival's collective dimension, where different languages interact easily. The involvement of students demonstrates how visual education can generate useful tools for understanding complex themes and translating them into accessible images. COMICON's commitment manifests itself in its desire to support paths that give space to new generations and transform creativity into a means of building shared awareness.