ConGelato Napoli 2026: Artisanal Gelato Becomes a Tourist Attraction

Naples continues to consolidate its role in the gastronomic tourism through initiatives that combine tradition and new forms of urban enjoyment, and the arrival of ConGelato is part of a clear strategy that aims to transform iconic products into experiences spread throughout the territory, involving both residents and visitors in thematic itineraries capable of enhancing the local artisanal fabric. project, already active in other Italian cities, also arrives in the Neapolitan capital with a structured format that places artisanal ice cream at the center as a cultural and economic lever.

What is ConGelato and why is it coming to Naples?

The project Frozen was born with the aim of transforming the homemade ice cream in a'urban experience The project, which goes beyond simple tastings, creates a journey that connects the shops, the local area, and the product's story, in line with an increasingly evident trend in contemporary tourism, where food becomes a tool for discovery. After stops in Milan, Turin, Padua, and Lecce, the arrival in Naples represents more than just a geographical extension, but a strategic choice, as the city possesses a strong gastronomic identity and a well-established network of artisans, elements that make the project coherent with the local context.

When does the itinerary take place and how does it work?

The urban itinerary di ConGelato Napoli will take place from 14 19 to April, a time frame that allows for flexible and distributed participation, avoiding concentration in a single day and favoring a more diluted use between the various points involved. format provides for the transformation of the participating ice cream shops in stages of a experiential journey, where the public can move freely, building their own itinerary based on their interests and available time, without rigid constraints or obligatory routes, an element that increases accessibility and participation.

Which ice cream shops are participating in the initiative?

La Neapolitan stage involves four ice-cream masters Local artisan gelato producers, selected to represent diverse approaches and styles within the same sector, offering a comprehensive overview of production nuances and individual interpretations of artisanal gelato. The diverse offerings avoid a uniform offering, instead creating a varied and more experientially engaging experience.

Le ice cream shops involved are:

• Happy Orlando – Desire
• Ornella Scaturchio – Ice Cream Horn
• Richard Eboli – Below zero
• Antonio Raio – North Pole

Why artisanal ice cream becomes a tourist attraction

Il homemade ice cream It does not only represent a consumer product, but a recognized element of the Made in Italy agri-food, with numbers that clearly demonstrate the sector's importance, with thousands of outlets, tens of thousands of employees, and a significant national turnover. In a context where tourism is increasingly oriented toward authentic experiences, food becomes an immediate language, capable of describing a region without complex mediations, and gelato, due to its accessibility and widespread distribution, is particularly suited to this role.

What role does the project have for Naples and the surrounding area?

The initiative, sponsored by City of Naples and the Casartigiani Naples, is part of a vision that aims to strengthen the bond between local crafts e tourist promotion, highlighting how manual labor and quality production can become concrete tools for economic development. The presence of institutions and trade associations is not merely formal, but helps give structure to the project, preventing it from remaining a one-off event and instead promoting continuity over time.

Who are the protagonists and how the project was born?

La official presentation of the Neapolitan stage took place in City Council Hall, with the participation of institutional figures and representatives of the sector, including the Vice President of the Municipal Council Flavia Sorrentino, the Secretary of Casartigiani Naples Fabrizio Longo and the founder of the project Aaron Zarfati, highlighting a collaboration between the public and private sectors that represents one of the key elements for the success of the initiative.