DAZN on offer at half price, but only in the SOUTH: the controversy

dazn on offer at €69 for 3 months

A new offer from DAZN is unleashing the fans of half of Italy, yes, half because the other half has been involved in a discount aimed only at them.

Apparently the new DAZN offer allows you to buy 3 months subscription at half price: €69 for the entire quarter instead of €119,97, but only if you live in SOUTH Italy.

The offer, valid until March 19, is enraging the fans of northern Italy to the point that the Consumers Association.

How the DAZN offer works

The offer itself is very simple, you prepay 3 months to 69 € through the purchase of a card dedicated to the offer available only at some specific points of sale.

The list of points of sale is available on the site dazn.com/it-IT/l/shops and can also be purchased in cash, after which it will be activated on the site and will allow the activation of the profile DAZN Standard.

What is the standard DAZN profile

This is the profile that allows 2 simultaneous reproductions, on the same home internet line, with a maximum of 6 recordable devices.

Federconsumatori's press release against DAZN discrimination

The reasons that prompted Dazn to implement yet another questionable commercial initiative appear completely inexplicable. In recent days, the operator has activated a promotional offer, which can be subscribed until 19 March next, which provides for the possibility of purchasing a standard 3-month prepaid card at a cost of 69 euros instead of 119,97 euros, with substantial savings on the price list.

Apparently nothing strange, except that the promotion, as indicated on the website, can only be purchased "in selected points of sale". And it is precisely at this point that, with surprise, the user who wants to take advantage of the discount, by consulting the list of shops, will discover that in reality the promotion can only be subscribed in some regions: Basilicata, Calabria, Campania, Molise, Puglia, Sardinia and Sicily. Basically, therefore, only in the southern areas. In this way, in fact, a large portion of the public is discriminated against.

Why? It is not known. No official explanation was provided by the company. Thinking about it, one could suspect that the company, with the end of the championship approaching, is trying to increase season tickets among the fans of the team that is closest to victory in Serie A.

To clarify the real and well-founded reasons that led to the definition of such a discriminatory promotion and to urge the company to adopt more balanced and inclusive pricing policies, Federconsumatori has sent an official request to Dazn. While awaiting a response, we invite citizens discriminated against by this offer who are interested in activating a subscription with the company to contact our branches, or to send the company (and a copy to us) the request to access the promotion at the most advantageous conditions applied to users in the South.

Consumers Association

The company's response to allegations of discrimination

Apparently DAZN was quick to respond, stating that it was a mere subscription push action at some locations in operation of market analysesor, a very common operation in the industry.

It must be said that in fact the operation is not too dissimilar from what was done in previous years by others in the sector, with discounts only on some teams which, in fact, discriminated against some fans based on their geographical location.

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Written by Gennaro Marchesi
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