Festival of the 2015 Kiss in Naples, the path of the #cuoredinapoli returns

The 2015 Kiss Festival will take place in the historic center of Naples, following the concept #ilcuoredinapoli in a path full of interactive installations

After the success of the previous editions, the Festival of the Kiss, now in its fourth appointment in the city thanks to the original ideas of the students of the School of New Art Technologies of the Academy of Fine Arts.

Also this year, the concept around which the whole edition will revolve will be #cuoredinapoli, which has also become the pivotal hashtag of the initiative, which he collects in his flow the thousands of ideas and thoughts of young people (but also not so young) in love with Naples. The event will kick off on 28 March 2015 and this time, instead of the Vomero areas, the protagonists will be the streets of the historic center.

We remind you that the Festival was also born from an idea of mediaintegrati, large team of artists and is promoted by the Municipality of Naples - Department of Culture and Tourism, in collaboration with the II Municipality and the many businesses and associations in the area. He also has the media partnership of LOVE PRESS, Videometrò and FeakOut Magazine.

What is the Kiss Festival?

The Festival is basically a collective work of art made up of people who create relationships and emotions and who, immersed in the installations designed for the occasion, form a path to follow. This year's installations will be distributed in all the streets of the historic center, they will be accelerating and interactive aesthetic devices, which will also be positioned thanks to the collaboration of local dealers.
Citizens will be fully involved, but cultural associations and institutions will also play a fundamental role. Through banners, light and sound installations, the shop windows will be illuminated and will involve the passer-by. All this, to create a real "flow of energy", "In the name of the common search for a new and virtuous sense of belonging", as stated by the Director of the Academy of Fine Arts, Giuseppe Gaeta.

Program of events and extraordinary openings

The March 28 will be 400 the commercial establishments involved in this collective work of art and, for the occasion, will extend the opening hours of their activities. But it does not end here, because during the whole route musical performances will be organized (see next paragraph) and will be scheduled extraordinary openings of churches and cultural sites to visit, in addition to many other events that will involve passers-by.

Below, the program of events:

  • 10: 00/22: 00 - Distribution of maps and flyers in the area, photographic shots for the public with the words #cuoredinapoli and with the Heart
  • 16:00 - “Names, things, cities” - 'Heart-shaped paths' along the decumani
  • 16:30 - "Curiocity" - 'Fall in love with Art' - Walk / Tour on the loves of Naples (Piazza San Gaetano)
  • 17: 00/22: 00 - Interactive installations along the route
  • 17 pm - “Cuore” switch-on on the Maritime Station
  • 19:00 - Fanfare of the Fire Brigade: departure via dei Tribunali, piazza del Gesù, via Benedetto Croce, via San Biagio dei Librai, arrival via Duomo
  • 19.00 Hours - Nartea show 'O SSAJE COMME FA' O CORE - Monumental complex of San Domenico Maggiore
  • until 22:00 - Prolonged opening of the shows The Beautiful and the True - Monumental complex of San Domenico Maggiore
  • until 22pm – Extended opening of Napoli Sotterranea
  • until 22:00 - Prolonged opening of Cappella Sansevero. From the 18,30 to the closing, "Share your shot": in a very exceptional way, visitors will be offered the opportunity to photograph and photograph themselves in the monumental complex
  • 23 pm - Fireworks in Largo San Martino

Merchant discounts:

  • Antonio Buccino: 20% discount on wedding favors for the couple
  • All the world in a caramell: 10% discount on all goods; gadget #cuoredinapoli for more than € 25
  • Carraturo pastry: heart-shaped chocolates, 2 €
  • Eboli jewelery: cameos, silverware and horns at price list
  • Giò Ferrigno: with every purchase, a "coppetiello" with confetti flavored sfogliatella & babà
  • 54 clothing: 20% discount
  • Eder: 5% discount
  • L'Operà: 20% discount
  • Antica Pizzeria dell'Angelo - #cuoredinapoli menu with special pizza and drink, € 7
  • “La Scimmia” ice cream parlor - Heart-shaped ice cream

Program of musical performances

During the Kiss Festival there will be well 20 musical performances, between gospel choirs, choirs a capella and other types of live and it will be possible to attend real electrified live performances that will consolidate the relational spirit of the whole work.
Artists will be divided into fixed musical groups, who will always perform in the same place, e itinerant music groups which, during the event, will move along the path.

Here the live program:

  • 10:00 am - Buskers - Avallone & Sebastiano (via Benedetto Croce)
  • 11:00 am - Buskers - Sudaria (via Benedetto Croce / via san Biagio dei Librai)
  • 11:30 am - Buskers - Re Scatto (Pietrasanta square / S. Domenico Maggiore square)
  • 16:00 - Buskers - Andrea Tartaglia & Aneuro (Piazzetta Miraglia)
  • 16:30 pm - The Blue Gospel Singers - Gospel Choir of 30 elements (piazza San Domenico - balcony of Palazzo Pietrucci)
  • 17: 00/23: 30 - Stage in piazza dei Gerolomini: The George Frevis Band, Jobba and the Vesuvians, Psychopatic Romantics, The Burlesque, Shak'n'Speares and Capone & BungtBangt, Reggae Sound System HDM Roots Movement & MC Baco
  • 18:00 - Pagaonda Samba Association Naples (itinerant between Piazza del Gesù, Basilica of Santa Chiara, courtyard of the Basilica of San Domenico)
  • 18:00 - Buskers - Fede'n'Marlen (piazza San Gaetano)
  • 20 pm - Buskers - Il Calascione (Casanova square)
  • 20:30 pm - Heart of Dance - Traditional European songs and dances (piazzetta Nilo)

The hashtag #cuoredinapoli and the "pixelated" heart

It is the unifying sign of the whole Festival. Active since last year on all social networks, it finds its fullest sense on Instagram. Anyone who wants to become part of this flow, can send to the Festival their photo associated with this hashtag, trying to represent their definition of this concept. All photos will also be published on the site mediaintegrati (Festival of the Kiss), going to form a virtual heart, the digital version of what will be the heart concrete installed in the city. In fact, in a prestigious and well visible place, the Maritime Station, will be mounted a red pixellated heart, tall and impressive. Because "The kiss is the most widespread non-verbal communication in the world, a simple gesture capable of encompassing a vast range of complex and sometimes discordant concepts, but always inherent to the relationship".

Map of the Kiss Festival

 

Map of the 2015 Kiss Festival

The places affected by the Festival, as anticipated, will be those in the historic center. In particular, all the light and interactive installations will be mounted in a path that covers the limited area by the Decumano Inferiore (San Biagio dei Librai, via Benedetto Croce) and the Decumano Superiore (via Tribunali). It includes Piazza San Domenico Maggiore, Piazza Miraglia, the Oriental buildings, the Church of San Lorenzo Maggiore, San Gregorio Armeno and many other monuments and palaces in the area. Observing the map, you can get a better idea of ​​the route.

Information on the 2015 Kiss Festival

When: 28 March 2015
Where: the streets of the historic center
Info: official website of the Festival of the Kiss

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Written by Fabiana Bianchi
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