Michele Franzese opens a new luxury store right in the heart of Naples

Friday, 13/05/2022
Serena De Luca
Palazzo Calabritto

Since opening his first boutique in Sant'Anastasia, about 30 years ago, Michele Franzese has come a long way becoming one of the most important fashion retailers in Naples. And right here, in the heart of the city of Naples, that Michele Franzese opens a maxi boutique of 1100 square meters.

Specifically, the new facility will be located in Via Domenico Morelli, which now extends to Piazza dei Martiri, right in the place where there are other high fashion boutiques.

The structure will occupy the halls of the famous Palazzo Calabritto, which was restored in 1756 by Luigi Vanvitelli, was the residence of King Ferdinando Borbone and in 1987 the building also hosted Diego Armando Maradona following the victory of the Napoli championship.

The conservative renovation of the structure was carried out by the architectural firm Baciocchi Associati.

Luxury brands, art and technology: the new Michele Franzese store

The structure will develop on two floors and will be characterized by well 11 showcases that will show customers the best of men's and women's clothing and accessories collections from beyond 50 luxury brands.

A place where art, with the painter's period frescoes Antonio Dominici, meets with fashion and the technology, in fact, to accompany the customer in his shopping experience there will be gods totem giants that will allow him to try products through augmented reality.

In the structure there will also be one champagneria of the French Maison Dom Perignon and a party area with a wonderful terrace.

Furthermore, Michele Franzese has also decided to expand the payment methods, also introducing the bitcoin currencies. The e-commerce site will be available in 12 different languages ​​and will offer a shopping experience in the Metaverse.

Image source: Pambianconews

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