Monopoly Spanish Quarters, a new edition dedicated to Naples

Il Monopoly returns to pay homage to Naples with a special edition entirely inspired by the Spanish Neighborhoods, the beating heart of the city. After three previous editions dedicated to the capital of Campania, this new edition focuses on one of the most iconic and recognizable places in the city, transforming alleys, murals and popular traditions into boxes to buy, contracts to sign and unexpected events to face.

Il murals of Maradona, historic taverns, neighborhood pizzerias and the unmistakable via Toledo with its art station become active elements of the game, in a version that combines popular culture e Neapolitan daily lifeThe rules remain the classic ones, but all the design has been completely localized: cards, banknotes, tokens and boxes they tell the authentic, lived and colourful Naples of the Neighborhoods.

Why is it an important project for the city and its identity?

with over 700 million players worldwide and an editorial history that began in 1935, Monopoly represents a fixed point in the collective gaming imagination. Having a version dedicated to the Spanish Quarters is not only a graphic tribute, but a cultural act: it recognizes the symbolic and social value of an area too often described only through stereotypes.

The initiative is signed by the company Dabliu srl and involves numerous local realities, from gastronomic activities to tourism operators, creating a city ​​narrative network which translates to game. The special edition will be distributed in the channels traditional and digital, making it accessible to both collectors and gamers of all ages.

The goal is simple but powerful: to transform Monopoly into urban storytelling tool, capable of bringing people closer to the Spanish Quarters through a playful and participatory dimension.