SEOZoom Day in Naples, a day on the future of digital marketing

Article contents

The 9 May 2025 go back to Napoli one of the most anticipated events for those who work in digital: the SEOZoomDay.
A day entirely dedicated to operational tools, applicable strategies, real analysis e concrete case studies, designed for those who want to obtain immediate results.

Obviously there will be a focus on SEO, artificial intelligence e content marketing, a unique opportunity to orient yourself in the constantly evolving digital market, finally making conscious choices and really effective.

An event dedicated to practice rather than theory

The 9 May 2025, Palazzo Caracciolo, we will meet again in Naples for a new edition of the SEOZoomDay, the event that has established itself as landmark for those who work in digital. We will not talk about theory, but about instruments, practical analysis e operational solutions to be applied immediately.

A day designed to offer clear and useful answers to those who really want to improve online performance, even in a rapidly changing market.

The time for theory is over: today, those who work in digital must make quick and right choices. SEOZoom Day is not a simple event, but a strategic day where professionals find immediate solutions to remain truly competitive in a constantly evolving context
Ivano Di Biasi, CEO and co-founder of SEOZoom

Focus on AI, Content and Performance: A Strategic Ecosystem

SEO, artificial intelligence e content marketing they are no longer separate worlds, but today they form a single ecosystem on which all strategic digital decisions are based.
During the SEOZoom Day 2025 will be shown How to truly integrate AI into business processes, with the aim of improving the productivity, content quality , online visibility. We will talk about concrete methods for generate effective content, optimize traffic and improve positioning, with the help of real data and up-to-date tools.

2024 marked a turning point: according to McKinsey, 78% of companies has already adopted solutions of Generative AI, but only the 21% has seen a tangible impact on revenues.
A fact that highlights how fundamental it is form, avoid wrong choices and ineffective investments. SEOZoom Day was created precisely to fill this gap, offering strategic vision e immediately applicable tools.

The ZoomDay Program

The day will start with a welcoming moment, useful for getting to know each other, orienting yourself in the location and preparing for the interventions. From 10: 00 the sessions will begin, with a program that alternates technical speeches, strategic vision and practical tools.

Morning Program:

9:00am – 10:00am
Opening and participant registration. Access to the room, badge collection and first networking moments.
10:00am – 10:30am
Ivano Di Biasi opens the event with an overview of the new challenges of SEO in the AI era. The new version of SEOZoom is presented and how to integrate AI, data and strategy to stay competitive is illustrated.
10:30am – 11:10am
Salvatore Russo addresses the topic of positioning small brands, explaining how to build a strong and recognizable identity even in markets dominated by large investors.
11:10am – 11:40am
Coffee break in the palace garden. A useful moment for professionals to exchange ideas.
11:40am – 12:20am
Gennaro Mancini focuses on copywriting as a strategic lever. It shows how to use words to strengthen communication and create effective relationships with the public.
12:20am – 13:00am
Joseph Liguori analyzes the role of AI in operational marketing. Practical examples and methods are presented to use data in a useful way, avoiding dispersion.
13:00am – 14:30am
Free lunch break, with the possibility of discovering traditional Neapolitan cuisine in the surrounding area.

Afternoon Program:

14:30am – 15:10am
Elisa Contessotto addresses the topic of multi-channel presence. It illustrates how to integrate SEO, social, newsletters and other touchpoints to guide the audience along the entire decision-making path.
15:10am – 15:50am
Ivano Di Biasi returns to the stage to delve into the metrics to keep track of. We talk about KPIs, how to read data correctly, and how to combine SEO and social in a coherent and measurable strategy.
15:50am – 16:20am
Second coffee break in the garden. Another useful moment for informal discussions and exchange of contacts.
16:20am – 17:00am
Ivano Di Biasi and Giuseppe Liguori present the future evolutions of SEOZoom. Exclusive preview of tools, new features and strategic vision of the platform.
17:00am – 18:00am
Open space for participants. Those who wish can go on stage to present their project, tell their experience or directly interact with the audience present.

How to get to ZoomDay by public transport, car or on foot

Caracciolo Palace Naples is located in Carbonara Street 112, a few steps from the historic center and well connected to the main access routes to the city.
Getting there is easy, both by public transport and by car, in general you just have to reach Piazza Garibaldi and from there you just have to cross the square completely and enter Via Alessandro Poerio.

Here's how to get there:

By train
from Naples Central Station (Piazza Garibaldi), about 10 minutes walk.
The central exit of Piazza Garibaldi is the most convenient.
By metro
Recommended stop: Garibaldi (Line 1) or Piazza Cavour (Line 2) continuing on foot along Via Foria and then turning right onto Via Cirillo. From both you can continue on foot or by taxi.
By car:
Palazzo Caracciolo has private garage for a fee, but it is advisable to book in advance. Alternatively, there are several paid parking lots in the area, although they are a bit expensive. A possible solution is to park at the Garibaldi station parking lot and walk 10 minutes.
From the airport
From the Naples Capodichino Airport you can get there in about 15 minutes by taxi, or with the Alibus shuttle to the central station in Piazza Garibaldi, then on foot from there.