The Taxi of Happiness: free ride in exchange for deep thoughts

Taxi of Happiness

Taxi of Happiness in Naples, an initiative launched by the Art of Happiness. A car will offer free rides in exchange for philosophical thoughts.

Today begins the event "The Art of Happiness"In Naples that this year is based on the theme of" Desiderio ". This special event opens with the homonymous animated film by Alessandro Rak, a famous Neapolitan cartoonist, who will be screened at the Modernissimo.

We have you already spoken of this interesting feature film that will narrate the life of Sergio, taxi driver that for a long time will live its existence through the opinions and stories of passengers of his white car.

Just the story of Rak inspired theNeapolitan initiative: one special taxi will offer a free race in exchange for a philosophical thought or any deep and felt reasoning. The car will be immediately evident, in fact, it will show off the big and colorful logo of the event (the many circles) and will be immediately ready to welcome you to listen to the reflections of your mind.

If you want to convey a deep thought, you will have to cross your fingers and hope that the cars of happiness will come before you. Once you get on board you can give free vent any consideration that will concern happiness or, why not, the theme of Desire.

The taxi will circulate around the city of Naples on the day of 25 September 2013 from 09 in the morning to 19 in the evening. The opinions and thoughts will be disseminated through the major social networks.

Let us know if you can cross the car of happiness!

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Written by desiree.catani
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