Amazon Prime Video, the plan arrives with advertising but the same price

The world of streaming is changing, and Prime Video isn't just standing by. Starting April 9th , something new will happen: ads will appear between our favorite shows and movies. But don't panic, it seems they've thought of everything to keep the experience top-notch.

The trend of the streaming industry: price increases and advertising

Lately, it seems like all streaming services are raising prices or adding ads . Take Disney+ : now it's been decided that for the same price as last year, you can now only get the Full HD profile with ads . If you want uninterrupted 4K, the cost goes up by a whopping 30%!

This upward movement reflects a broader trend in the industry , where streaming services are looking for new ways to balance rising content costs and user expectations, but quality is declining in the face of the quantity of content produced.

Users are therefore forced to evaluate what is more important to them: saving on the cost of the subscription by accepting some advertising interruptions, or paying more for an ad-free experience.

Will we now be flooded with ads on Prime Video?

Starting April 9, 2024 , things will change a bit on Prime Video: ads will appear. But don't worry, it seems they plan to keep everything under control , with fewer interruptions than what we're used to on TV or other streaming services. The idea is to invest more in content, enriching the offering without raising prices.

The profile without advertising but at a higher cost

For those who don't like interruptions, Prime Video has come up with a solution: an ad-free option . For an additional €1,99 per month , you can say goodbye to ads and enjoy movies and series in peace.