Netflix House, the first Netflix theme park opens in Philadelphia.
Netflix officially enters the world of live entertainment with the opening of the first Netflix Housea proper theme park dedicated to his most successful series and films. The inauguration takes place inside a large shopping center in Philadelphia, where an entire building has been transformed into an immersive universe made of reconstructed sets, interactive experiences, restaurants and inspired attractions to the platform's most popular productions. Admission is free, but some special experiences require a fee.
The goal is to create a real point of contact with the public, a place where fans can experience Netflix worlds and not just watch them on the screen.
The main attractions
The two most anticipated areas are: “Wednesday: Eve of the Outcasts”, inspired by the series Wednesday by Tim Burton. Visitors will enter the gothic atmosphere of the nevermore academy, where they will be able to participate in games, puzzles and live performances along with the characters from the series. The sets faithfully reconstruct classrooms, corridors and dormitories, offering an immersive and interactive experience.
The second attraction is dedicated to one piece, the cult anime recently adapted by Netflix into live action. Here, visitors form real pirate crews and participate in a treasure hunt in search of the legendary Devil's FruitEach team explores iconic environments like the Marine base, Buggy the Clown's tent, or Arlong Park, solving puzzles and collaborating with real actors.
Paid experiences and interactive areas
Among the extra activities there is Netflix Virtuals, an area of virtual reality which allows you to enter the worlds of Stranger Things, Squid Games e rebel moonThe ticket for this experience costs dollars 25.
There is also a path of nine-hole minigolf, each inspired by a different series, from Bridgerton a The WitcherThe entrance fee is dollars 15.
In Tudum Theater, instead, they are held special screenings, previews and themed evenings, with events dedicated to new Netflix releases and meetings with creators and voice actors.
Restaurants and settings
Inside the Netflix House there is no shortage of Thematic restaurants, which offer dishes and drinks inspired by the series. From milkshakes served in the Palace Arcade di Stranger Things to Parisian desserts inspired by Emily in ParisEvery detail is designed to make viewers feel like they're inside Netflix worlds. The environments are designed by set designers who collaborated on the original productions, ensuring a premium viewing experience.
Strategy and future
With this initiative Netflix aims to strengthen the bond with fans, following a model already tested by Disney and Universal Studios, but with a more contemporary style and focused on the narrative experience.
Marian Lee, Netflix's marketing manager, explained that the choice of Philadelphia The first location is linked to the high concentration of subscribers in the region. A second location will open by the end of the year. Netflix House in Dallas, in Texas, with settings dedicated to Stranger Things e Squid Games. A third location is already planned for the 2027 in Las Vegas, with new attractions and live shows.
A new way to experience series
Netflix House represents a new frontier for the platform: a place where digital entertainment becomes physical, where fans can touch, explore and play with their favorite worlds. From the challenges of Squid Games to the corridors of Wednesday Addams, the journey between Netflix sets promises to transform viewing into experience, and passion into participation.
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