In the effervescent landscape of digital entertainment, every now and then a figure emerges capable of rewriting the rules of the game. Giuliana Florio, of Neapolitan origins, is certainly one of these, a brilliant mind that unites skillfully acting art and creativity.
With the introduction of the Live NPC (Non-Player Character), is shaking the foundations of the industry.
This post in brief
What work does Giuliana Florio do?
Giuliana Florio is a content creator who has achieved some notoriety thanks to its presence on social media, especially TikTok. Far from being a simple influencer but a true pioneer, she is completing studies in sociology and this academic background is reflected in the complexity and depth of his works.
At the moment she is a waitress, a job that he did not interrupt due to his notoriety on TikTok, in fact he recalled that in more than one live broadcast wakes up at 5.30am to start work at 7am up to 16: 00.
How did you come up with the idea for the NPC character?
The NPC character idea was born from an evening like many others, spent in bed with the phone in hand together with my friend Sara. Running into a live foreign NPC, had a moment of enlightenment that proved crucial for Giuliana.
The fact that both had academic backgrounds in sociology and psychology enriched the discussion and pushed them to explore the potential of this format.
What is a Live NPC
Contrary to what one might think from the term “NPC” (Non-Playable Character), which in video game terminology it indicates a non-playable characterin this case it is about a real person.
In the format of Live NPCs, the interpreter reacts in real time to the comments and gifts of the spectators following a predefined script of phrases and gestures. It's about a form of entertainment which is placed in a hybrid context between performance and interaction, harnessing the power of social media platforms to create a participatory experience.
Giuliana during the Live plays a character who repeats various actions during the performance, very famous for example the phrase "oh sacred heart is San Gennaro” when she receives a heart as a gift from a spectator.
In fact, during the Live shows viewers can donate reactions to the content creator, every gift has a fixed cost, the cheapest cost just over a cent, a part of this revenue goes to the creator and a part to the TikTok platform.
The collaboration with TikTok Italia and the success
Her vision caught the attention of TikTok Italia who decided to contact her collaboration that resulted has received a extraordinary success. The public he welcomed with enthusiasm the ability to interact with a character”fake digital” in such a compelling, catapulting way skyrocketing views and engagement.
Giuliana Florio has undoubtedly become a key figure in the constellation of creative and innovative minds who are defining the future of social entertainment.
With her initiative and acting ability, she is destined to leave an indelible mark in her field.