If you thought i Advent calendars if they were just a harmless Christmas tradition, think about it. Martina Strazzer, the brains behind the jewelry brand Lovely, is back with its latest creation for 2023, and it's anything but bland.
Martina Strazzer's launch of the calendar on TikTok
No glossy magazines, no press conferences. Martina Strazzer has chosen the platform as always TikTok to reveal his to the world Calendario dell'Avvento 2023.
Martina not only anticipated details but also addressed the controversies last year, promising a renewed and more attractive product.
The differences between last year's calendar and this year's
If the 2022 Advent Calendar has aroused controversy due to unconvincing gadgets, this year Martina has decided to raise the stakes.
Goodbye discount coupons and simple gadgets!
The new edition boasts 17 sparkling jewels and only 7 gadgets.
A decisive change of direction to meet the desires of an increasingly demanding clientele.
How much does the Amabile Advent Calendar cost?
While the price of the 2022 calendar had sparked some discussions because it was "too low" and with an unattractive offer, the 2023 version does not seem to hold back.
The silver version is attached to 299 €, while the gold-plated one touches i 319 €. Not exactly an expense to be underestimated, but Martina Strazzer insists it is an investment in quality and usefulness and, above all, that the choice is due precisely to the requests.
We remind you that last year many people said that they were willing to spend more for a calendar of greater quality and value.
What does the Amabile Advent Calendar contain?
If you're curious about what lies behind the calendar's 24 boxes, prepare yourself for a carefully chosen selection of:
- 17 jewels
- 7 gadget
The difference with the previous year is clear and marks a decisive step upwards in the content quality. Martina Strazzer has clearly listened to the feedback from her customers.
How long will the Amabile Advent Calendar remain on sale?
Attention, if last year's edition it sold out in less than 20 minutes, this year might not be too different, despite Martina's reassurances.
Martina Strazzer underlined that the calendar is in limited edition, so if you are interested, better not to linger too long.
