Luca Cena he is among the most followed influencers of the moment, but this is not the usual thing fashion influencer, but rather of a man who brings culture to social media. TO Torino is situated White Lands Rare Books his library where the books that have marked history come estimated to be then resold a collectors in the sector.
Thanks to Instagram, TikTok e YouTube, the magic of past centuries reaches directly to the heart of the beholder. The library, through its exponent Luca Cena, teaches us that the culture it transcends every barrier, temporal or spatial. The message is clear: the beauty of the past is ready to enchant the curious eyes of the present.
Who is Luca Cena
Luca Cena, born in 1985, is the one who knows and spreads the beauty of ancient or rare books on social media. Growing up among the shelves of a bookshop full of narratives, he transformed that passion into his work.
Armed with a law degree, he decides to revolutionize the antique book market, inaugurating White Lands Rare Books. Here, antiques come alive, transforming into a place of continuous discovery for the curious and collectors. Luca, with his collection of curiosities for the Wunderkammer, demonstrates that each book is a journey through time, a bridge between eras.
His family and his business opened with his mother
The story of Luca Cena it begins with a family united by a strong love for books. I of her, Elsie Deferre e Roberto Cena, they taught Luke all about the value of ancient books. Elsie he doesn't just see a bookstore as a place to sell books, but as a house full of stories to discover. As a child, Luca grows among these stories, learning from them Roberto e Elsie not only the art of finding special books but also of sharing them with the world. This shared passion is the heart of everything Luca does today.
2019 marks the start of a new and bright chapter for Luca and his mother, Elsie Deferre. Together, they open the doors of White Lands Rare Books, legacy of a life immersed in the passion for the beautiful and the rare.
Luca Cena's success on TikTok
In the digital field, Luca Cena stands out as a true innovator. His profile TikTok, which currently has over one and a half million likes, is transformed into a stage where the ancient meets the modern in a vibrant way.
With style, erudition and a touch of magic, Luca captivates his followers, transforming each video into an unforgettable experience. His revolutionary approach to the trade of old books, combined with his ability to tell fascinating stories, makes him a rising star among the social media. From “antiquarian book dealer” to cultural influencer, Luca Cena redefines how literary heritage is appreciated and shared in the digital age.
