While the name Gucci echoes in the fashion corridors as a symbol of timeless elegance, the man who was the founder of this historic brand is often ignored.
This is why it is essential to reveal the figure of Guccio Gucci, the brain who transformed a simple idea in a global luxury giant.
The roots of Guggio Gucci: from the reception of the Savoy to the shop in Florence
Born into a Florentine family, Guccio Gucci did not start his career in the world of luxury. Instead, he found himself immersed in the opulent surroundings of Savoy Hotel in London, where he began to appreciate the beauty and quality of leather goods, observing the suitcases and bags of wealthy guests.
This experience was crucial, so much so that it pushed him to return to Florence with a well-defined dream: to create his own leather goods boutique.
L'OFFICIEL pays homage to its transcendent influence on the luxury landscape and its legacy as one of the most visible fashion labels today.
From small beginnings to astronomical heights
The year 1921 was a pivotal moment not only for Guccio but for the world of fashion in general. In Florence, his first real Gucci store opens its doors. Initially, the clientele was mainly limited to riders looking for high-quality leather accessories. But Guccio saw further, and with the opening of a branch in Rome in 1938, the brand began its irresistible rise in the luxury universe.
Art according to Guccio, the details that create a myth
But what made Gucci products so special? It was Guccio Gucci's philosophy regarding supreme quality. Guccio maintained that
The bitterness of poor quality persists far beyond the oblivion of a low price
Gucci Gucci
This mantra of excellence has become an inseparable part of Gucci's identity.
The death of Guccio Gucci
Il 2 January 1953 marks a melancholy day in the panorama of Italian and global fashion: Guccio Gucci, the visionary founder of the brand of the same name, passes away in the city of Milan. After having gained invaluable experience at the Savoy Hotel in London, Guccio had returned to Florence in 1921, where he founded what would become an iconic brand in the world of leather goods and fashion.
His creations, from trunks to belts, often inspired by equestrian aesthetics, had conquered an international and demanding clientele, thanks to distinctive symbols such as the clamp and the stirrup. These elements have become recognizable emblems of the brand, which continues to honor its original vision.
With the inauguration of boutiques in the fashion capitals, Milan and New York, the Gucci brand began to establish itself as a global pillar in the luxury sector. Despite Guccio's passing, the family business has not lost momentum; his sons Aldo, Vasco, Ugo and Rodolfo took over the helm, continuing to expand and consolidate Gucci's importance as one of most recognized and successful Italian fashion houses on a global level.
The legacy of Guccio Gucci
Although the brand has undergone numerous evolutions, the legacy of Gucci Gucci remains unforgettable and priceless. Its commitment to quality, craftsmanship and elegance has set unparalleled standards in the luxury industry.
Criticisms of the film House of Gucci
The film House of gucci, directed by Ridley Scott and featuring a stellar cast that includes Lady Gaga and Adam Driver, shone a spotlight on the dark and fascinating history of the Gucci family. The production was not welcomed with enthusiasm by everyone, especially by those directly involved: the heirs of the Gucci family. In their opinion, the film, which defines itself as a story “truthful” of the events, makes significant narrative slips.
The family's heirs, as well as the brand's former creative director, Tom Ford, have expressed disapproval of what they see as a distortion of the history and essence of the brand. For example, the portrayal of key figures such as Aldo Gucci is described as grotesque and inaccurate; characters who in reality were complex and multifaceted are reduced to insensitive and almost 'hooligan' caricatures.
Even more irritating for the family is the depiction of Patrizia Reggiani. In the film, Maurizio Gucci's ex-wife is shown as a victim trapped in a world dominated by men, a narrative that the Guccis believe profoundly inaccurate.
The memory of our ancestors does not deserve to be disturbed just to stage a film
And so, while House of Gucci may have captured the imagination of global audiences, it appears to have lost the approval of those most intimately connected to the actual story.
