ClioMakeup, one of the most famous influencers in the beauty world, unleashes a surprise on social media "If I had already known it in 2008, I would never have started". And she also hypothesizes her withdrawal: here's what happened.
Il world of influencers has become too competitive. To complain about it, also giving vent to his own Tears, it was Clio Zammatteo, in art cliomakeup, one of the best known Italian influencers in the beauty world and who, in addition to a blog with beauty tips, has fired several over the years make-up products much appreciated and also created a chain of stores.
In his long outburst, published on his social networks, ClioMakeup he said he was fed up with the competition that has arisen between influencers and also denounced the drastic change in the digital world:
“We were looking at a survey where I was compared to various companies and beauty influencers in Italy. There were various data, good, but this made me explode. When I started doing make up in 2008 I was unaware. The web was a fallow field and we who started out made attempts and continued with our way of communicating. In recent years, I've realized that I can't be the Clio I used to be. Not because I no longer have the passion I had before but because the world of the web, especially beauty, has changed a lot. It has become a world of fear. In 2008 I also made negative reviews of products, I said what I liked and what I didn't like. There were no journalists, there were no influencers who twisted your words to attack you. Now I'm afraid to speak my mind, because everything I say gets filmed."
ClioMakeup, the complaint of the beauty influencer "Competition in Italy is not healthy."
Continuing with his rant, cliomakeup also revealed that in Italy, unlike other countries, the competition is not healthy:
“It is aimed at killing other brands. We are expanding, I have to communicate my products but I'm afraid. When I came out in 2017 with my first products they were lipsticks. There were millions of them on the market. I tried to create something that didn't exist before, what was the best for me at that moment. In Italy, when you come up with a product, you immediately compare it with what others are doing. That's right, but the massacre also starts."
Blame? For Zammatteo it would be of characters like Chiara Ferragni, who aspire to be number one (and in fact, while not quoting her openly, the beauty influencer lashed out at her):
“I struggle to fight these battles but I'm scared. I'm scared because life is a me* and every day we have challenges and battles to fight and I don't feel like fighting battles that I think are useless. I don't want to slaughter other people's things to elevate myself. I don't want to be the number one entrepreneur in Italy, the most fia, the best dressed, the richest one. I do not care. I just want to talk to my community who fight every day to make their own life and who want honest products. But no, I have to fight to tell the story of the product, I struggle because on the other side there are those who have ways of communicating that go against me. If I had known this in 2008, I wouldn't have even started. I am an entrepreneur who feels this weight, that of being a leader who has to fight for the people who work with her, people who see me as fragile and afraid of the outside world. Over the years I have never made comparisons because I have my own path and I would like to go ahead, do the things that make me feel good. Throwing myself into the bedlam of fighting doesn't make me feel good. The way of communicating today has changed. People are afraid to tell the truth. I no longer talk about the products I don't like because I'm scared. Others talk about it because they are afraid of the consequences, of disappointing brands, of cutting themselves out of contracts. It's not what I want to do. I don't want to compromise. At school I was a goat but the c I've never licked anyone. Today the world of the web is full of lollipops"
What do you think of his outburst? Believe that cliomakeup is she right and that there is too much competition between beauty influencers or that her tears are unjustified and she is simply not able to adapt to changing times?
Read also:
Isola dei Famosi: Alvin kicked out because of Ilary Blasi? What happened
Fishball pregnant, will have to have an abortion: here's what happens
Sanremo 2023, Blanco investigated for damage by the prosecutor
