Sky and DAZN could join forces to acquire the Serie A television rights, leading to an unprecedented situation where both platforms they would broadcast the same matches.
The collaboration aims to meet customer needs, giving them the freedom to choose their preferred subscription platform.
Co-exclusivity between Sky and DAZN: how it would work
The Football League is evaluating the idea of jointly share matches between Sky and DAZN, assigning to both platforms the rights to broadcast 9 out of 10 matches in co-exclusivity.
In this way, customers they could choose between Sky and DAZN to follow the Italian championship, based on their preferences and the services offered by the two platforms.
This doesn't mean that SKY will have some matches and DAZN others, but that both platforms will have all 9 matches.
The auction for the tenth game: Amazon Prime Video and Mediaset in contention
For the tenth game, it is possible that it will be organized an auction between Amazon Prime Video and Mediaset. Both companies have already invested in the field of television rights to football matches and may be interested in expand their offer adding Serie A.
The exclusive match could have a value of about 100 million euros a year.
Implications of the agreement for the television market and viewers
A co-exclusivity agreement between Sky and DAZN could have important implications for the Italian television market and for viewers.
The two platforms they could cooperate to offer a better experience to customers and ensure a wider coverage of the league. Spectators, on the other hand, would have more options for following Serie A matches and could benefit from promotions and special offers linked to the subscription to one of the two platforms.
