La Central Station of Naples was chosen by Vera Lab (Cynical Beautician) to open her new pop-up store dedicated to beauty and self-care. Located in a strategic and highly visible position, the store is a real space site-specificentrusted to the studio 23Bass, already author of important temporary store and flagship store projects in various Italian cities.
The store has been opened Wednesday March 15 and will remain active until 3 October 2023.
Choosing to open a store in one railway station, a place of great transit for local customers e international, represents a strategy of penetration on the Italian territory and ever closer approach to the community.
The Naples store
The VeraLab space is a welcoming environment, characterized by distinctiveness fuchsia pink colour, from large windows and plays of light, with a pop and captivating design. The iconic circles, typical of the brand's aesthetics, host the products bestsellers, including Spumone and Luce Liquida, in maxi packs that attract the attention of visitors.
The partnership between VeraLab and Large Retail Stations, the company that manages the main Italian railway stations, demonstrates the commercial and iconic value of these structures, considered real landmark in the heart of the cities.
