Recently, Beautier Boutique and its BEAUTIER PALETTE™ set have become the epicenter of a scandal which shook the community of TikTok and beyond. The controversy began when theHonest Influencer revealed that the kit, promoted by numerous influencers on the platform, hid a product of inferior quality and value under a seemingly refined cover. The discovery raised questions not only on the transparency of marketing practices in the beauty sector, but also on the professional ethics of the influencers involved.
The ensuing debate saw a division between those who defend the company's practices as part of the entrepreneurial game and those who, instead, criticize the deception of consumers, bringing to light fundamental issues regarding confidence , credibility in the digital world.
Influencer Onesta was the first to discover the cover
The focus was on Beautier Boutique when theHonest Influencer brought to light a surprising truth about the much-hyped BEAUTIER PALETTE™. Upon purchasing the kit and analyzing it more closely, the influencer discovered that the cover was aesthetically appealing it actually hid a completely different product. Under a thin film, another set was hidden, named “Bronze Girl”, featuring graphics much simpler and more playfulclearly indicative of an economical item.
The influencer's revelation has raised many doubts about the real quality and value of the BEAUTIER PALETTE™ set, sold at €35 on offer, compared to its original price of 65€. The inconsistency between the selling price and the actual cost of the product, estimated between €8 and €15, has fueled a heated debate on transparency and honesty of the commercial practices adopted by BeautierBoutique.
The issue became even more intricate with the discovery that, although the kit was not available for purchase in Italy, similar products with comparable features and prices were easily found on platforms such as AliExpress ed Ebay, raising suspicions about a possible entrepreneurial maneuver low level by the company.
Community reactions on TikTok and influencers' apologies
The revelation ofHonest Influencer triggered a wave of reactions within the community of TikTok and among the an influencer who had initially promoted the BEAUTIER PALETTE™. Many of the latter have accomplished a double agent retracting their support for the product and publicly distancing themselves from Beautier Boutique.
A move that highlighted the delicate issue of responsibility and integrity in the world of influencer marketing.
Users of the platform and external observers have expressed mixed feelings: on the one hand, there are those who harshly criticized the company for its deceptive practices, on the other, those who underlined how similar maneuvers are unfortunately common in various commercial sectors . The discussion raised important questions about confidence that consumers place in influencers and on transparency of companies in presenting their products.
The episode triggered a broader debate on credibility in digital marketing, with many calling for greater regulatory e clarity in collaborations between brands and influencers, in order to protect consumers from potential deception.
The answer from beautierboutique
In response to the wave of criticism and growing scandal, Beautier Boutique he broke the silence, defending his position. The company admitted that the BEAUTIER PALETTE™ it was actually the product “disguised” under the brand “Bronze Girl”, but justified his action as one “very normal entrepreneurial maneuver”. They pointed out that the reduced price of the kit in developing countries was due to the need to adapt to different spending capacities, while still maintaining a profit margin, albeit a small one.
The explanation, however, did not calm things down. Many have criticized the company for the lack of transparency and for deceiving consumers regarding the true origin and value of the product. Furthermore, further doubts emerged about the company's identity and legitimacy, given the discovery that on the site of Beautier Boutique crucial information such as the VAT number, and that the only contact information provided was an email address gmail, rather than an official company channel.
Il Web Domain with data anonymous whois raised further concerns about the company's transparency and reliability, contributing to a negative perception of the same within the online community.
