Several sources state that Rai 2 is on the threshold of one turning, in an attempt to attract a different type of audience. To do this he will ask for the support of various entertainment personalities such as Alessia Marcuzzi. It looks like it was designed for her a program which will begin in 2024. Here are the details.
With Alessia Marcozzi, Rai 2 evolves towards a younger audience
Rai 2 it seems to be there property natural for the new project Alessia Marcozzi. The network is in a phase of evolution, in an attempt to to attract un public more healthier skin and potentially more willing to spend.
This change in strategy opened the doors to new types of programs and collaborations, including those featuring high-caliber television personalities such as Alessandro Cattelan, Fiorello and obviously, Alessia Marcozzi. It is a significant step in the transformation of the channel, which aims for more modern and relevant programmes.
With the launch of the new program, scheduled for the spring of 2024, Rai2 seems to be focusing heavily on Alessia Marcozzi as one of the key faces for the future of the channels. His return on television with Boomer was a success, and the new initiative could further consolidate his role as one of the brightest and most versatile talents on Italian television.
The new television program of Alessia Marcozzi
The new show by Alessia Marcozzi it is conceived as a project completely original, and not as an already existing format. It will stand out to be entirely shot on location and to present unprecedented situations which will arise from the interaction of the protagonists.
This innovative format suggests adynamic and unpredictable television experience, very different from traditional studio shows. The untitled project marks a step important in the career di Marcuzzi and in the diversification of the contents offered by Rai2.
La production of the new show will be entrusted to Fremantle, a company that has already established fruitful collaborations with Rai for programs such as Beasts and Nunzia De Girolamo's new show, Come on People. The partnership with Fremantle marks a further reinforcement of strategy di Rai2 offer content original and high quality, contributing to the development of a strong and coherent brand for the channel.
