As we know, this is the year in which Procida is the Italian Capital of Culture and will be many initiatives that will be deployed on the island to promote it and attract thousands of tourists.
Also 'ANM of Naples, the Neapolitan Mobility Company, will be a active subject in this project and for the occasion he also thought of a good initiative: print a million travel tickets dedicated to the island.
The purpose is to to further intensify communication relating to Procida Capital of Culture and promoting their beauty and the distribution of these tickets is part of a wider communication project.
The communication campaign dedicated to Procida
The claim of this communication campaign conceived by ANM is "ideas in motion, together for a new idea of culture"And provides for the diffusion on the company's social channels of messages that convey values and objectives related to Procida Italian Capital of Culture.
The messages will be disseminated:
- on the institutional channels of ANM;
- on social channels;
- in transport stations;
- aboard trains and buses.
Special edition travel tickets
As for the special tickets dedicated to the island, they will be 1 million and will be sold:
- in ANM stores;
- in the ANM Points.
They were also made pocket maps of the transportation system integrated regional.
Events in the Art Stations
During the year they will also be organized special cultural events and guided tours in the Art Stations such as Toledo and City Hall. The tours will be organized by the MetroArt ANM educational services in collaboration with the Arsenale of Naples.
It will be one of the ways to ensure that Naples and Procida are connected by a virtual bridge made up of shared values and objectives.
