The inauguration of the new Gemal Detergents megastore in Casoria, owned by a famous Neapolitan TikToker, has turned into a unprecedented event. From early morning until late evening, one multitude of people she stormed the shop, attracted by unmissable offers and the enthusiasm of discovering this new commercial reality.
despite the adverse weather conditions, having a heavy rain as a backdrop, the turnout was massive, leading to situations of chaos and tension among those present. An atmosphere that put organizers and customers to the test.
The offers for the inauguration of the megastore in Casoria
The inauguration day of Gemal megastore Detergents in Casoria was characterized by a series of exceptional offers, which played a crucial role in attracting such a large number of visitors. Products for everyday use such as detergents, household and household items they were offered at discounted prices, in some cases even at prices below cost.
Promotions that have stimulated the interest of a wide range of consumers, eager to take advantage of opportunities to stock up of necessary goods at advantageous prices. Furthermore, the event took place in a particularly favorable period of the year, on Sunday after Epiphany, a time when many families are inclined to indulge in shopping.
The very long queues, the chaos and the tensions
The exceptional turnout of people it generated very long files and situations of Chaos, especially considering the prolonged hours of waiting. Many customers have started queuing since 7 hours in the morning, and the situation continued well beyond 20:00. The large turnout caused not only long waits, but also moments of tension among the people in line. These tensions have been accentuated by duration of the wait, which many considered excessive to access the store.
The situation also had repercussions on traffic in the area, with traffic becoming more complex due to the large number of people and vehicles present. It all took place under one heavy rain, which did not discourage visitors, but added further challenges to the organization of the event.
The owner's reaction
Faced with the difficulties that emerged during the inauguration, the owner of the Gemal Detersivi megastore expressed his point of view. He underlined that, despite the complex conditions, the shop remained open up to 23: 00, well beyond the scheduled time, to try to accommodate all customers.
He also remarked that some people behaved in an uncivilized manner, helping to fuel chaos and tensions. The owner he did not express a formal apology for the long waits, but highlighted the effort made by the staff to best manage the unexpected and crowded situation.
Early closing for the days to come
Following Sunday's events, Gemail Detersivi communicated, via their Instagram account, that from Tuesday 9 January the closing time of the business will be at 18:00 pm, probably to allow a better flow of people.
