The controversy erupts in Sanremo 2024, ready to remain in the historical archives of the Festival. The controversy is about John Travolta with its shoes white, during the second evening, which sparked a sea of comments, controversy e speculation. The night of Sanremo was transformed into a stage for debates that go far beyond music, touching on marketing issues and communication.
Brief summary of what happened
During the Festival of Sanremo, Travolta he lit up the scene not only with his presence but also with his shoes that he wore, triggering a series of speeches e analysis on the potential connection between exhibition e commercial interests. And the role of Amadeus and Rai?
John Travolta's shoes and the controversy towards Amadeus
Attention was focused on shoes branded very white U Power shown off by Travolta. They were not just a style detail, but they opened the debate on a possible one advertising strategy hidden behind an apparent coincidence.
Amadeus has found himself under fire for how he handled the situation, with many accusing him of having participated, perhaps unintentionally, in a hidden advertising campaign. The host responded to the accusations with sarcasm e determination, defending the integrity of the Festival.
Who is the shoe company and what does the controversy say
U Power, known for its safety shoes, has been at the center of the debate for the footwear worn by Travolta. Founded in 2006 da Frank Uzzeni, the company has a history rooted in expertise and innovation in the field of workplace safety.
Among other things, Travolta's appearance was advertised by U-Power and today retailers are using images and videos to promote the launch of the new shoes worn by the American actor. pic.twitter.com/lizUZuXyZt
- Selvaggia Lucarelli (@stanzaselvaggia) February 8, 2024
With Travolta e Gerard Butler Like well-known faces, U-Power stands out for its commitment to improving the daily lives of workers. There controversy arises from the concomitance of the sanction ofAGCOM to the Rai for hidden advertising, casting shadows on a possible agreement between the broadcaster and the actor, despite having been denial by U-Power itself which declares not to be directly involved in the agreement for the participation of Travolta in Sanremo.
