Iginio Massari opens his pastry shop in the Pop up version in Naples

Pop Up Iginio Massari
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A beautiful novelty comes to Naples, or the big one master pastry chef Iginio Massari, known all over the world and founder ofAssociation of Italian pastry chefs, will open, right in the Neapolitan city, its pastry shop in Pop Up version.

After the opening of a pastry shop in Florence, right inside the Hotel Helvetia & Bristol and another in Rome in the Termini station, it will be the turn of Naples which will be the headquarters of the new temporary store, that is, a place open only for a few months. Specifically, it will remain until April 20 2022.

The Pop up by Iginio Massari in the Naples station

In particular, the new Iginio Massari temporary store will be located in Piazza Garibaldi, in the Central Station where the new Food Hall, and will be part of the brand expansion project Iginio Massari High Pastry Shop, undertaken by Massari himself with his children Debora and Nicola.

You can then go to the new store and taste all the exquisite desserts prepared with passion and elegance in the name of tradition. Certainly the famous ones deserve a taste macaroon in different flavors, i maritozzi and Lady's Kisses, but also the pralines and the panettone that will be a delight to try in the Christmas holidays.

Furthermore, the Massari's motto is "Food doesn't just have to be good, it has to be beautiful, elegant and engaging. "

After the opening of this store in Naples then it will be the turn of the stations of Genoa, Bologna and Milan.

Image source: Dissapore

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Written by Serena De Luca
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